Our Team.

We are a diverse group, each bringing unique perspectives, talents, and insights to help you get to the next level.

Alex Casale

Partner

During his time co-founding a consumer technology mobile application, Alex built his passion and expertise in sales. Since then, he has consulted with a number of start-ups helping to develop sales, fundraising, and financial plans. Currently, Alex is a strategic partnerships lead at a high-growth consumer foods company. He likes working with people, isn’t afraid to take risks, and appreciates every learning opportunity. Alex enjoys watching hockey, spending time with friends, and keeping active.

John Shahidi

Partner

John is passionate about the early days. He loves solving challenges around growth, customer acquisition, fundraising, and strategy. He brings a wealth of experience as a founder and as an investment banker. Throughout his career, he has advised numerous leading companies in the SaaS, applied AI, consumer, agriculture, and food spaces. In his spare time, John is an avid reader, history buff, and traveler.

Partner

Blair Ball

Blair enjoys thinking about the long-term. She has several years of management consulting experience and now leads strategy and business development for a startup in the blockchain space. Blair thrives when helping others succeed and is determined to bring her wide industry knowledge and niche understanding of strategy to the table. In her free time, Blair enjoys travelling, learning, and staying active. She also has a flare for curling.

Partner

Tiberiu Matei

Tibi is excited about the new age of data. He strives to educate and enable companies to capitalize on this new normal and return value to their customers. He has a deep understanding of client analytics, experimental design and strategy optimization. In his career, Tibi has used these skills to drive acquisition and engagement strategies at a major financial institution in Toronto. During his free time, he likes to try new foods, play ice hockey and collect model cars.