Defining go-to-market

BESPOKE & THOUGHTFUL GTM STRATEGIES TO ACHIEVE SCALE

All Parkdale engagements involve evaluating, defining, and refining your most important strategy - going to market. Our GTM engagements include:

  • 60-month objective setting

  • Primary & secondary market research

  • Expert calls

  • Competitive analyses

  • Product and capabilities evaluation

  • Business case development

  • Need/gap analyses

  • Financial forecasting

  • Channel evaluations

  • Market sizing

  • Pricing frameworks

  • CAC & LTV modelling

  • KPI definition

  • Sales process definition

  • Account planning

The outputs of these engagements include: (i) detailed go-to-market plan; and (ii) supporting quantitative & qualitative analyses.

 

While strategy is important, planning can only take you so far and unlike other advisors, we love implementation. That's why we often stay involved and roll up our sleeves to support real GTM efforts in the field.